Charity site traffic rises in response to tsunami appeal

LONDON - Charity websites experienced a rise in traffic following the catastrophic tsunami on Boxing Day, as people rushed to give their support to the victims of the disaster.

The took more than one-third of all the traffic to charity websites in the week following the disaster. Overall, the sector saw traffic rise more than five-fold, representing 0.29% of all visits made online for the period.

Donations have now topped more than £60m from members of the public, but the overwhelming response to the DEC website made it difficult for people to donate online, with visitors being advised to make a donation by telephone.

Other sites to see a surge in traffic were , with 11.6% of visits in the charity sector; and and its associated British Red Cross Blue Peter Welcome Home Appeal website, with 6% and 7.4% of visits respectively.

The figures were compiled by Hitwise, the online competitive intelligence service.

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