LONDON - Chanel has unveiled a new space at Sefridges, Oxford Street store in London, introducing a patented 'Olfactive Bar'.
The ‘boutique style' retail space is designed to offer consumers an environment where they can experience one of 48 fragrance concentrates from the Chanel perfume range.
There is currently a temporary location in-store, whilst a permanent site will open on 24 August. Chanel will also use the space to roll out the latest addition to its fragrance collection of 12. Called ‘Beige', the fragrance is exclusive to the Selfridges store.
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