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The charity runs an initiative asking donors to sponsor a room at Centrepoint for £12 a month to give a homeless young person the chance to get off the streets. It has tasked The Good Agency with creating an interactive microsite to involve and engage room sponsors to allow them to experience the benefits that they provide to those they are helping.

Centrepoint has also briefed The Good Agency to develop ongoing activity to boost recruitment of donors as well as test fresh marketing channels for the charity.