The site will feature content from Centaur's marketing related titles, which include Marketing Week.
The site's editor Branwell Johnson will continue to oversee the revamped staff, but the jobs of the reporting team of three are in doubt.
The changes to Mad comes as Centaur parts company with two senior figures from its commercial team. Marketing Week group publisher Julie Leyland and ad director Rebecca Allen have both departed.
Those departures follow others earlier this year including publishing director Annie Swift.
Allen, who has taken up the newly-created position of head of client Services at HowTo.tv, has been replaced by Duncan Siegle.
The reshake-up at B2B publisher Centaur, which also publishes Money Marketing, and the announcement of a strategic review that could lead to a change of ownership.
Graham Sherren, chairman and founder, owns a 5.9% stake in the company.
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