Reconstruct was developed by Celerity to correct email data from known "bad" or "hard-bounced" emails that have failed in direct marketing activity.
The new software determines potential errors within the addresses allowing clients to improve valuable email databases.
Working closely with Nectar's data and e-commerce team, Celerity was able to identify a way to improve the integrity and clarity of its email address data.
Jason Lark, managing director of Celerity, said: "There is no doubt that working closely with Loyalty Management UK's data and e-commerce team on this project will enhance Nectar's e-marketing campaigns.
"Having proved the value of our solution in our work with Nectar, we are now offering these benefits to the rest of the market."
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