The campaign centre's around Stella Artois' pledge to grow a hedge "three times the size" of an 18-can multipack for every pack sold. The campaign is a bid to improve the state of Britain's hedgerows.
FMCG
Celebrity Sell Out: Stella Artois brings in Ben Fogle for eco campaign
LONDON - InBev lager brand Stella Artois has launched an eco-promotion around its 18-can multipacks fronted by TV presenter and adventurer Ben Fogle.