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Celebrity Cruises launches a psychedelic spot to celebrate the launch of it latest ship.

Set to Jefferson Airplane’s hippie anthem White Rabbit, the ad follows a bewildered holidaymaker as she explores she cruise company’s newest cruiseliner, Celebrity Edge. In keeping with it’s trippy soundtrack, the ad’s protagonist finds herself a series of strange scenarios, including floating through the air and shrinking to the size of a wine glass as she weaves her way around the ship.

The full spot debuted during the Emmy Awards, while 30 and 15-second versions of the spot have launched across cinema and digital placement, including Facebook and YouTube. The media agency is Goodstuff.