The mailing, devised by DMS, will go out to 40,000 CAFOD donors and includes all the relevant information people need to leave a legacy to the charity.
The first pack will include a codicil form, which people who have already written a will can use to leave a legacy. There will also be an option for people to obtain a follow-up pack if they want further information before making a decision.
The follow-up pack includes a bespoke wallet, which contains information cards about CAFOD's work and mission. There is also advice about making a will and the different types of legacies.
The design of the contents of the mailing aims to ensure that the wallets will be kept alongside recipients' important paperwork.
Rachel Hudson, account director at DMS, said: "This campaign is not just about eliciting an immediate response; it is all about starting a dialogue with donors of all ages and getting them to think about the long-term view."
She added: "The wallet is designed to be something people will want to naturally keep for future referral -- just as they store insurance policies and other important financial documents. This in-built longevity will mean that when recipients are ready to make a decision about legacies, the CAFOD message will still be with them."
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