Castello has opened a "veritable cheese emporium" in east London's Shoreditch in a bid to create "an immersive 360° cheese experience like no other".
The Arla-owned cheese brand is hosting a pop-up shop until 24 October with a showcase of more than 30 varieties of cheese to tap into the popularity of the pop-up. The activity has already run in New York, The Hague and Copenhagen.
Tasting sessions, drinks matching and live Q&As with 'gastronaut' Stefan Gates will be on offer in the shop.
Brand: Castello
Agency: BD Network
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