The Royal Show campaign, at Stoneleigh Park from July 7-12, featured two commercials broadcast over Heart, Touch and Mercia radio, stations focused in the Midlands.
Music, voiceovers and sounds will also be provided at the events, in .
"The brief required us to target a more generic audience with one commercial as well as a second commercial focused on a more specific female demographic emphasising The Royal Show's equine, gardening and shopping related activities," said Get Carter Productions artist and scriptwriter Graham Bridgewood.
The Homebuilding and Renovation Show and The Kitchen and Bathroom Show, both held at Sandown Park on the last weekend of this month, were promoted through commercials aired over Eagle, County South and Radio Jackie stations in the Surrey region.
Rob Newton at Centaur Communications the company responsible for the Homebuilding and Renovation and Kitchens and Bathrooms Show said:
"Their creative use of sound effects, creating a piece of music with construction noises - such as sawing and hammering - worked into the rhythm of the track was particularly impressive," said Centaur Communications' Rob Newton.
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