Gourlay spent eight and a half years at UBM Live, working across International Confex, Event UK and UBM Live's interiors portfolio.
Excel London sales director exhibitions Jeremy Rees said: "Caroline is extremely respected and well liked in the industry. Her experience working with UBM Live on Confex and Event UK means not only does she know the event industry incredibly well, she also has invaluable experience working for a major exhibition organiser."
Gourlay is the latest member of staff to join ExceL London’s commercial team in the past few months; others include Rees, formerly of EC&O Venues, and Keith Clifford who was at Emap.
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