Carlton posted full-year pre-tax profits of £118m, down from £193m last year, as advertising revenues declined 12.7%, but the figures were not as bad as analysts had predicted.
Fellow ITV company Granada joined Carlton on the upswing, seeing its shares rise 2.1% this afternoon to 144p.
After yesterday's disastrous fall, following its fourth profit warning this year, Cordiant Communications was recovering some lost ground, rising 1.7% to 89.5p. Yesterday, its shares fell as low as 75p, before regaining some of their value to close at 88p, as speculation resurfaced that Cordiant could be the subject of a takeover bid.
Other big media firms to rise in trading today included Reuters, up 3.63% to 714.5p, and Trinity Mirror, up 3.7% to 423.5p. The FTSE 100 index recorded an increase of 0.84% this afternoon to 5,208 points.
On the downturn were Pearson, falling just over 1% to 811.5p, and Aegis Group, down 2.5% to 86.75p.
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