The 12 metre, 3D interactive billboard, which was erected for a day at the Truman Brewery in Spitalfields Market, dispensed half pints to revelers.
"It’s a big year for Carlsberg and we have bold investment plans for the brand," said Carlsberg director of brands and insight, David Scott.
"The interactive billboard truly brings to life the return of the 'If Carlsberg did’ campaign, enabling people to participate in this 'iconic' advertising slogan."
Carlsberg said staff were on hand to ensure consumers drank responsibly.
Earlier this year, the brewer reintroduced its ‘If Carlsberg did’ campaign with a £12m marketing investment and the launch of a TVC.
Brand: Carlsberg
Client: Dharmesh Rana
Agencies: Fold 7, Mission Media, OMD UK, The Marketing Store
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