Carlsberg has launched its own poster campaign next to the controversial Protein World ad in a bit to cash in on the viral action.
The beer brand commissioned agency Fold7 to put up a giant poster next to Protein World's "Are you beach ready?" ad.
The Protein World posters, , were designed to promote diet supplements. But outrage broke out on social media after the posters, featuring a toned, slender, bikini-clad model, appeared to encourage women to crash diet.
According to research the posters . A beer body might be easier to achieve, however...
Brand: Carlsberg
Agency: Fold7
Creatives: Ryan Newey, John Yorke
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