The Molson Coors lager brand is aiming to get fans talking about the game, which sees Aston Villa take on Manchester United, on the social networking site by using the hash tag #CCF10 and submitting their comments to @thecarlingcup.
The sponsor will track the levels of activity across the social media platform as well as the topics supporters are discussing around the game via a new Tweet-o-Meter, which the brewer has created in partnership with the Centre for Advanced Spatial Analysis, part of the University Colleague London.
Carling is also giving a third of its pitch-side ad space at Wembley Stadium to fans' messages, which must be submitted to the before the event. Messages will be shown on a giant board that has been erected on the Bobby Moore Bridge.
A hundred supporters will also be given the chance to have their names displayed on advertising boards around the stadium at the very moment the winning captain lifts the Carling Cup trophy at the end of the game.
Fans will be able to choose some of the songs played during the post-match celebrations by voting from a shortlist on the Carling website.
Carling has pledged to donate £1 to the Bobby Moore Fund for Cancer Research UK for every message submitted in an effort to encourage fans to get involved. The brand has sponsored the tournament since 2003.
The initiative has been created in conjunction with Carling's advertising agency Beattie McGuinness Bungay. At last year's final the agency devised a "fan-o-meter" which measured the noise each set of fans made during the game and displayed the results on digital boards around the ground.
Martin Coyle, brand director for Carling, said: "The great thing about digital activity is that it gives everyone the opportunity to have their say in what should be a superb occasion.
"With all the activity we've got lined up on Sunday we genuinely believe that this is the first-ever digital cup final."
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