Breaking this weekend, the 90-second ad has been created by Leith London and introduces a new "Carling. Love football" strapline. The theme will be extended to all of Carling's football activity, including the packaging.
The ad deliberately eschews the use of celebrities to dramatise how real people can not resist getting involved in the game.
It follows a single football accidentally dropped from a block of flats into the street. Gradually the street becomes crowded as a huge football game develops, with more and more people dividing themselves into shirts and skins to join in, racing towards a single car-park barrier "goal".
The campaign was written by Pete Cain and Louis Bogue and directed by Kevin Thomas through Thomas Thomas films. The music is by cult Japanese band The 5, 6, 7, 8s using their song 'Woo Hoo', which featured in the film 'Kill Bill'.
Carling's football activity this year includes sponsoring the Carling Cup, the "Old Firm" and Football Association of Wales sponsorships, club deals and nationwide on- and off-trade promotions during Euro 2004.
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