The country's biggest beer brand is giving away 25,000 tickets to concerts nationwide. It is printing codes on four million off-trade packs and on cans and bottles in 7000 pubs. Consumers can key in the code at carlinglive.com to discover if they have won a pair of the tickets. Winners can choose from one of 250 gigs.
A month-long TV campaign by Leith London kicks off tomorrow (Friday).
The 30-second TV ad features a series of vignettes featuring people without ears. All the ears are shown going to the gigs, with the strapline 'Music to your ears', before closing with a shot of a pint of Carling.
Ads will run in the press and on the London Underground. Media is by Vizeum.
_1.jpg)
.jpg)