Carat wins Thomson Local brief

United Kingdom

Isabella Piasecka

May 16, 2007

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1 minute

Carat wins Thomson Local brief

LONDON - Carat has won the multi-million pound brief to handle communications strategy, media planning and buying for Thomson Local.

The Aegis-owned agency won the account after a competitive pitch.

Thomson Local is significantly increasing its marketing activity and media spend across radio, outdoor and door-to-door during 2007 as it looks to develop its Nectar partnership and promote the re-launch of its print directory: The Book from Thomson Local.

Thomson Directories produces 173 editions of the Thomson Local, delivered free of charge to over 22 million homes and businesses.

The directory is available in print and online, following the launch of ThomsonLocal.com in 2003.

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Media