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Staff

December 15, 2009

How long?

1 minute

Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009

LONDON - TV commercials placed by Carat appeared more often than any other media buying and planning agency in Marketing's weekly Adwatch ranking of ad recall during 2009.

In a distant second was MediaCom, followed by OMD.

Media buyers behind 2009's most recalled ads
Rank	Media buyer	Number of	Average recall
		mentions	per mention (%)
1	Carat	110	46
2	MediaCom	98	47
3	OMD UK	92	42
4	MindShare	91	43
5	Mediaedge:cia	87	45
6	ZenithOptimedia	81	42
7	Walker Media	57	44
8	PHD	56	44
9	Initiative	42	49
10	MediaVest	38	41