Capital One's Basini to chair Connect Awards

LONDON - Justin Basini, Capital One’s most senior UK marketer, is to chair this year’s Connect Awards, Marketing Direct’s celebration of the skills of direct marketing’s supply side.

Capital One appears consistently in the top ten spenders on direct marketing in the UK and Basini, the bank’s vice-president of brand marketing for Europe, has been championing the company’s use of greener methods of communications.

The Connect Awards are a showcase for the very best in data, telemarketing, digital marketing and print. Categories include ‘Most intelligent use of data in a direct mail campaign’ and ‘Digital direct marketing services supplier of the year’.

“The DM industry is a vibrant part of the marketing scene and it never ceases to amaze me how innovative and creative DM suppliers and agencies are,” Basini said. “That’s what the Connect Awards celebrate and I’m really looking forward to seeing the entries that it attracts this year.”

Noelle McElhatton, editor of Marketing Direct, said: “We’re delighted Justin has agreed to chair the 2008 Connect Awards. He is one of the most progressive marketers in the UK today and takes a special interest in direct and digital channels. I can’t imagine any one more appropriate to lead the judging panel this year.”

The deadline for entries is Friday, 20 June 2008. Contact Liz Lockard, event manager, on liz.lockard@haymarket.com for any queries or go to

For sponsorship opportunities call Mark Gordon on 020 8267 4447.

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