Capital One to lose marketing chief

LONDON - Arjan Dijk, UK director of marketing at Capital One and commander of one of the UK's largest DM budgets, is understood to be leaving the company.

Dijk: leaving
Dijk: leaving

Dijk was not available for comment at the time of writing.

Capital One's budget for DM, embracing direct mail, inserts, digital marketing and press ads, is £70m a year. This is spent on more than 80 million mailings, 400 million press inserts and five million online banner impressions.

Dijk, who joined the Nottingham-based company in 2002 as head of UK marketing, has been in his current role for two years and manages a department of 45 staff. The team includes Alan Kennedy, director of internet marketing, Sarah Murphy, director of direct marketing and Helen Diamand, marketing services director.

Dijk shook up the financial services giant's DM by appointing WWAV Rapp Collins as its first large direct agency in 2005. The account was previously with local shop Boyden Carmichael-Smith.

Under Dijk's leadership Capital One reduced its dependence on direct mail, placing a bigger focus on the internet and press media.

Dijk also made waves when he championed the outsourcing of the company's print buying to print managers Williams Lea.

Last autumn, the financial giant launched a £9m integrated campaign to reposition the brand.

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