The appointment comes as the credit-card firm shifts from a single agency, WWAV Rapp Collins, to a roster of shops that will work on specific projects. 'If TMW does great work, it will gain a place on the roster,' said Capital One's head of UK marketing Justin Basini.
WWAV Rapp Collins will be given an automatic place on the roster.
The review, handled by Capital One's in-house marketing team, reflects a change in the firm's strategy toward a preferred supplier approach. Further agencies will be added as more projects are developed.
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