The Nuffield Health brand is to be relaunched following its acquisition of Courtneys Leisure Management and Cannons gyms last year. The appointment comes as the independent healthcare provider announced it has secured a £250 million refinancing package.
Activity will focus on promoting the organisation as a destination for healthcare, fitness and wellbeing.
The first phase of the campaign, which is set to launch in September, will use online, direct marketing, guerrilla and above-the-line advertising to promote Nuffield Health's unique healthcare offering and drive people into one of the organisation's 200 centres in the UK.
Mat Hart, marketing director at Nuffield Health, said that GyroHSR's "superior creative thinking" had "set it apart from the competition".
The project will be managed out of GyroHSR's London office.
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