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AMV BBDO has launched a TV spot for Cancer Research promoting a new report from the charity that identifies young people and women as target groups for tobacco packaging.

The film shows l scenes of seven to 10 year olds as they discussing what attracts them to brightly coloured and attractively designed cigarette packs. It will launch on TV, in cinemas and on YouTube and is accompanied by a press campaign. It was written by Mark Fairbanks and art directed by Thiago de Moraes. It was directed by Finn McGough through Rogue.