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Cancer Research UK's controversial obesity campaign has returned with ads resembling cigarette packs.

The work, which draws inspiration from packaging designs of old cigarette brands, raises awareness of the fact that excess weight is second only to smoking as a cause of cancer. Last year, the first iteration of this campaign stirred debate for explicitly linking obesity to cancer, with some accusing the charity of "fat-shaming". Cancer Research is calling on government-led change to tackle obesity, much like for smoking.