Cancer Research UK "Breath test" by Abbott Mead Vickers BBDO

March 30, 2017

Cancer Research UK's interactive outdoor poster encourages smokers to blow into a circle and see how smoking is affecting their breathing.

Created by Abbott Mead Vickers BBDO and Cancer Research UK, the poster explains that "the longer you can blow, the more of this message you'll be able to read".

The ad was created by AMV's Diccon Driver and Alan Wilson, while MediaCom handled the media planning and buying.

Credits

Head of health campaigns and marketing
Abigail Brown
Agency
AMV BBDO
Creative directors
Alex Grieve
Adrian Rossi
Copywriter
Diccon Driver
Art director
Alan Wilson
Agency planner
Craig Mawdsley
Agency account
Alistair Nichols
Media
Mediacom
Media planner
Elena Redden
Media planner
Nate Barker
Agency producer (radio)
Frankie Burwell-Wright
Production company
Wave
Media planner
Emma Brogden
Designer (OOH)
Simon Dilks
Artworker
Iain Thompson
Agency producer
Hannah King
Agency producer (digital OOH & social)
Luke Ellis
Designer
Veronica Klas
Experiential agency
AMV Live
Agency experiential producer
Talisa Adcock
Content production company
AMV Flare
Agency content producer
Ciara McGowan
Elizabeth Griffin
Sarah Thomas
Director
Edward Bailey
Media owner
Clear Channel
Production company
Grand Visual
Chief creative technology officer
Dan Dawson
Account director
Ben Smith
Digital director
Ric Albert
Motion graphics designer
Will Culshall
Creative technologist
Jon Jones
Systems administrator
Collins Nganwuchu

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