10 Nike pulls 'Nothing beats a Londoner' ads
Our top film ad of 2018, by Wieden & Kennedy London, was pulled by Nike after it faced a legal challenge over the abbreviation LNDR by the activewear brand of the same name.
9 Ogilvy UK offers all staff voluntary redundancy
The agency offered all staff in its UK business voluntary redundancy via email, giving employees who joined before this year's restructure a chance to walk away.
8 The & Partnership faces heat after 'top five' email ranking female employees
In the controversial email, exposed on Twitter, a planner at the agency described a colleague in his "bottom five" by writing: "If you were the last girl on earth. I would use you as bait to trap a wild animal I would be happier fucking."
7 The truth about trying to return to work in advertising after maternity leave
"I asked to leave the office three times a week at 5 and the job offer was retracted": Publicis London’s senior creative Nathalie Turton highlights her experience job-hunting after maternity leave.
6 JWT London facing claims of discrimination against white, straight, British men
Speaking at the Creative Equals conference in May, J Walter Thompson London creative director Jo Wallace said she was going to "obliterate" the company’s reputation as an agency full of white, British, privileged, straight men. Days later, a group of white, British, straight, male creatives were made redundant.
5 John Lewis unveils Christmas ad featuring Elton John
On 15 November, John Lewis & Partners unveiled its much-awaited 10th Christmas spot, which portrays Elton John's life backwards from the present day to the moment he was given a piano as a young boy on Christmas Day.
4 Targeted messaging is only one piece of the advertising puzzle
Tech companies have tricked advertisers into thinking that message delivery is the be-all and end-all, Rory Sutherland writes.
3 ShortList shuts in print as publisher rebrands as The Stylist Group
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The top UK men's weekly magazine by circulation announced its closure in November, with its publisher renaming itself The Stylist Group as it focuses on the better-performing women's title Stylist.
2 Beyond a joke
The brain holds many secrets that admen would love to learn – not least how to change behaviour. Rory Sutherland explores how comedy rouses the grey matter.
1 Department for Education 'Every lesson shapes a life' by Havas London
The heart-warming ad follows a girl's journey through the school system with a supporting cast of real teachers to underscore the unparalleled role they play in shaping young people’s lives.
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