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X / Twitter News, Articles & Analysis
Read the latest X / Twitter News, Articles & Analysis at ±±¾©Èü³µpk10live UK
Rethinking brand presence: staying safe and staying social
As social platforms face increasing scrutiny, brands must move beyond the question of staying or leaving.
Omnicom deal reportedly used by Elon Musk to pressure IPG into spending more on X
The WSJ reported Interpublic Group is being pressured to spend more with the social media platform.
Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that
Will Trump's re-election change how brands behave in the UK?
±±¾©Èü³µpk10's editorial team discusses how adland will react to Donald Trump's second presidential term.
Advertisers, it’s time to face facts. Because truth matters
Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
Cindy Gallop calls for adland to wield financial power against tech giants
'Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet.'
Will axing fact-checkers on Meta shift media spend elsewhere?
Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should,
X appoints UK managing director
X has not had a UK MD since Dara Nasr's departure in 2022.
X’s ad revenue continues to fall after Musk takeover: Warc
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content
X drops Unilever from advertising boycott lawsuit
New ad partnership leads to worries about powerful companies giving in to Elon Musk’s ‘bullying’ tactics under pressure and potentially
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