±±¾©Èü³µpk10 has beaten off competition from Nike, Levi’s, Pepsi and Sony to win the inaugural Cyber lion for brand promotion at this year’s Cannes International Advertising Festival.
±±¾©Èü³µpk10Live, the website which launched in March, was judged by a panel of nine to be the best entry in what was generally agreed to have been the most competitive of the Cyber lions’ 17 categories.
Richard Mellor, the UK representative on the jury, said: ’±±¾©Èü³µpk10Live acts as the voice of the industry while having an opinion of its own.’
±±¾©Èü³µpk10Live was created by Ogilvy & Mather and MindShare in association with Hard Reality. The site’s creative directors are Alun Howell and Marcus Vinton from O&M. Michael Samyn was the graphic designer and the site was developed by Keld van Schreven, Dan Sumption and Mark Westall at Hard Reality.
Stefano Hatfield, ±±¾©Èü³µpk10’s editor, said: ’To beat Levi’s and Nike is a fantastic tribute to O&M, Mind-Share, Hard Reality and ±±¾©Èü³µpk10Live’s editor, Gordon MacMillan.’
Media / Entertainment
±±¾©Èü³µpk10Live wins Cyber lion award at Cannes ad festival
±±¾©Èü³µpk10 has beaten off competition from Nike, Levi's, Pepsi and Sony to win the inaugural Cyber lion for brand promotion at this year's Cannes International Advertising Festival.
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