The new product, which was launched successfully in the US last year, contains caffeine, ginseng and guarana and will be available in the UK from July 18.
It is being marketed as a brand for adults who are looking for the latest beverage to enjoy when out with friends at a club or at a bar after work with colleagues.
北京赛车pk10ers are worried that the combination of caffeine and beer will allow people to drink more because they will be able to stay awake for longer.
Critics have also warned that the added fruit juices may also appeal to the younger drinker who likes the taste of alcopops, with the more vulnerable drinker being able to consumer larger amounts of beer than they can normally handle.
Anheuser-Busch, which also makes Budweiser and Michelob, has hit back at critics saying the E does not stand for "energy" but means "extra", due to the group being the first major brewer to infuse beer with caffeine, guarana and ginseng, along with blackberry, raspberry and cherry.
The Portman Group, set up by in 1989 by UK drinks producers to encourage responsible marketing practices and safe drinking, has ruled against a number of safety drinks in the past including Cannabis vodka, VK Vodka, and Red.
According to the group, 10 out of 11 complaints made under The Portman Group's code of practice on responsible marketing of alcoholic drinks were upheld in the last 12 months.
This resulted in eight drinks products being removed from the market, either permanently or until their packaging was redesigned. In addition, two websites promoting drinks brands had to be changed.
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北京赛车pk10ers voice concerns over UK launch of first 'energy' beer
LONDON - A new 'energy' beer, B-to-the-E, developed by US brewer Anheuser-Busch, is being launched in the UK despite fears the promotion of its caffeine content could encourage drink driving and persuade people to consume larger amounts of the beer.