1. John Lewis "Buster the Boxer" by Adam & Eve/DDB (1,851,600 shares)
2. Marks & Spencer "With love from Mrs Claus" by Rainey Kelly Campbell Roalfe/Y&R (335,935 shares)
3. Unicef "Take a deep breath" (209,291 shares)
4. Waitrose "Home for Christmas" by Adam & Eve/DDB (196,672 shares)
5. Nike "Come out of nowhere" by Wieden & Kennedy Portland (140,767 shares)
6. Aldi UK "Kevin the Carrot" by McCann UK (97,829 shares)
7. Pedigree "A vote for good" by BBDO New York (77,131 shares)
8. Mercedes-Benz "Mayback S 650 Cabriolet – teaser" (46,895 shares)
9. Range Rover "#DrivenChallenge" (31,330 shares)
10. Boots "The gift of beauty" by Mother (30,258 shares)
This chart was compiled by Unruly.
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