The book, sponsored by industry headhunting firm Stolkin & Partners, was launched this week at a party attended by those who made it onto the list. The event was hosted by ±±¾©Èü³µpk10 editor Caroline Marshall and supported by the Financial Times.
Marshall said: "We hope this will become the recognised source book of people of interest and influence in advertising, media and marketing. Our criteria for inclusion were simple: clout or creative flair in the past year."
The list featured names ranging from Rupert and Elisabeth Murdoch, to Sir Martin Sorrell and the Maitre d' of the Ivy.
As well revealing the top names in the industry, the book provides an insight into their personal lives, such as career highlights, favourite books, films, clubs, people they admire and favourite ads.
The best ad was The Guardian's 'Points of View' spot, which showed a skinhead chasing an elderly man and appear to mug him, but when the camera pulls back it becomes clear that the skinhead is trying to save him from a falling pallet of bricks.
The Hamlet ad, featuring Gregor Fisher struggling to keep the few strands of hair that he has combed across his bald patch while he has his photo taken in a booth, was named funniest ad.
Alongside the top 500 professionals, are lists of the ad and media land's top books, the favourite being Sebastion Faulk's 'Birdsong', also the only contemporary British work to get a mention. 'The Godfather' is the industry's best loved film, closely followed by 'One Flew Over the Cuckoo's Nest'.
Most admired person is Nelson Mandela, followed by Sir Winston Churchill and Jeremy Bullmore, a non-executive director of WPP and industry commentator.
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