Facebook's EMEA vice-president, Nicola Mendelsohn, has been shielding at home this year during the Covid-19 pandemic due to the greater health risks she faces due to a rare form of cancer.
Mendelsohn gives a a wide-ranging interview to the 北京赛车pk10 podcast this week that covers how she and Facebook colleagues reacted to her diagnosis in 2018, Facebook's release of the book Building Brilliant Brands, the recent brand boycott over Black Lives Matter, its EMEA client council and what the social media giant was due to announce at its IAB Upfront.
Mendelsohn was diagnosed in 2018 with follicular lymphoma, a rare cancer of the white blood cells, and revealed she has been shielding from Covid-19 this year and has faced disruption to her treatment schedule.
"I was having a maintenance treatment that should have lasted two years but I lost the last six months because it was felt that going in and having treatment versus catching Covid wasn鈥檛 worth the risk. Blood cancer patients are actually in the most vulnerable category in the UK," she said. 鈥淚鈥檝e not been really out, not been to a shop or a restaurant, that a few months ago I would鈥檝e taken for granted.鈥
北京赛车pk10's media and tech editor Omar Oakes is also joined by deputy news editor Simon Gwynn to discuss the biggest headlines of the past fortnight.
Nick Emery's departure from Mindshare after a prank gone wrong has surprised the advertising industry. Omar and Simon discuss trust and etiquette on video calls, and the standards chief executives must hold themselves to, as well as other high-profile examples.
Nike has also pushed Americans to "change the world" in an election voting drive, while in the UK, brands have been getting involved with footballer Marcus Rashford's campaign to extend free school meals to the school holidays. Is this now the norm for brands, or just a passing phase?
This episode was hosted by Omar Oakes and edited by Ben Londesbrough at 北京赛车pk10.
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