±±¾©Èü³µpk10 podcast: ITV's anti-racism ad and how graduates plan to beat the hiring freeze

The team dissect the news and discuss some recent ads, as well as interviewing graduates about trying to get into the industry during these trying times.

Clockwise from top left: Munraj Singh Chawla, Rachael Simões, Alistair Milne, Paloma Gardiner
Clockwise from top left: Munraj Singh Chawla, Rachael Simões, Alistair Milne, Paloma Gardiner

Gurjit Degun and Jeremy Lee discussÌýITV's recent anti-racism ad that was in supportÌýof dance group diversity. The ad received praise following complaints about the group's recent Black Lives Matter performance on Britain’s Got Talent (the complaints were later dismissed by Ofcom).

They also unpick the call by London mayoral candidate Shaun Bailey to allowÌýsponsorship deals for Tube stations, in a deal that could be worth £100m.

Then Ben Londesbrough speaks to recent graduates from SCA2.0 and the Watford Course about their experiences of graduating into a global pandemic.

SCA 2.0 graudatesÌýÌýdescribed the process as "emotionally draining", but remain hopeful and proactive in trying to find placements.Ìý

Meanwhile, Watford alumniÌýÌýcame up with a creative solution by forming their own agencyÌýGUAP.P.P (Give Us a Placement Please) Creative StudiosÌý in a bid to earn some experience. Setting up the company cost them just £12 and has led to interest from agencies.

Running order:
2:17 – ITV doubles down on Diversity with tactical ad
7:39 – Should TfL change Tube station names for sponsors?
11:34 – Aspiring ad creatives discuss tactics for beating the hiring freeze
42:15 – Ad review, featuringÌýB&Q,ÌýHeinzÌýandÌýCadbury Dairy Milk.

This episode was hosted by Gurjit Degun and produced by Ben Londesbrough.
Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content