��pk10 names Global Agency of the Year winners

May 06, 2021

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2-3 minutes

��pk10 names Global Agency of the Year winners

UK-based winners include Amplify, R/GA London, Croud and PHD’s Philippa Brown.

R/GA: shop named ��pk10’s Digital Innovation Agency of the Year

UK shops have won a number of categories in the global 2020 ��pk10 Agency of the Year Awards.

R/GA London has been named ��pk10’s Digital Innovation Agency of the Year, fending off competition from MediaMonks, Verticurl and We Are Social.

Croud added the global Performance Marketing Agency of the Year title to its UK victory in the same category after demonstrating a creative use of technology and audience selection tools.

Brand Experience Agency of the Year went to Amplify, which also won the category in the UK. Judges commended Amplify’s new business record, its talent initiatives and its industry leadership. Jonathan Emmins, founder at Amplify, was also shortlisted for Agency Leader.

��pk10 named Philippa Brown, worldwide chief executive officer of PHD, Agency Leader of the Year.

UM won Global Media Agency of the Year and FleishmanHillard won PR Agency of the Year.

Gideon Spanier, UK editor-in-chief at ��pk10, said: "The ��pk10 Global Agency of the Year Awards are an important benchmark of excellence for national and international agencies and, after this pandemic year, all our winners deserve special credit for their dedication, resilience and ingenuity.

"It has been cheering to see in the award entries how the agency sector has coped and adapted better than many expected a year ago at the start of the virus crisis."

Special Group, which has offices in Australia, New Zealand and the United States, claimed the coveted Creative Agency of the Year prize. The shop beat Adam & Eve/DDB, BBH Singapore, Mother and The Brooklyn Brothers in the hotly contested category.

Special Group also won Independent Agency of the Year.

Mindshare emerged victorious in Global Network of the Year ahead of sister media network MediaCom, TBWA\Worldwide, VMLY&R and Zenith.

Judges said the WPP media network demonstrated “outstanding performance” in new business, “creative excellence” and took “inclusion to another level”.

All the winners are available in .

Now in their second year, the global awards are judged by a panel of global and regional chief marketing officers.

Winners of the media, creative and digital network categories in ��pk10's regional Agency of the Year schemes in Asia-Pacific, the US and UK are automatically put through to the awards but other networks can enter too.

In 2020 Wieden & Kennedy US became ��pk10’s inaugural Global Creative Agency of the Year.

Full list of the 2020 Agency of the Year Global Awards

Agency winners and finalists

Brand Experience Agency

Winner: Amplify

Finalist: Smyle

Creative Agency

Winner: Special Group

Finalists:
Adam & Eve/DDB
BBH Singapore
Mother
The Brooklyn Brothers

Consultancy

Winner: Half Rhino

Digital Innovation Agency

Winner: R/GA London

Finalists:
MediaMonks
Verticurl
We Are Social

Independent Agency

Winner: Special Group

Finalists:
Lightning Orchard
Manifest
Mother
Switching-Time
We Are Pi

In-house Agency

Winner: U-Studio for Unilever

Finalist: Creative X

Media Agency

Winner: UM

Finalist: Dentsu X

Performance Marketing Agency

Winner: Croud

PR Agency

Winner: FleishmanHillard

Finalists:
Red Havas
Hill & Knowlton Strategies
Prixm | IdeasXMachina Group of Hakuhodo
Sunny Side Up Group
Switching-Time

People winners and finalists

Account Leader

Winner: Edge "Eggsy" Montero, managing director, IdeasXMachina Group of Hakuhodo

Agency Leader

Winner: Philippa Brown, worldwide chief executive officer, PHD

Finalists:
Third Domingo, chief executive officer, IdeasXMachina Group of Hakuhodo
Jonathan Emmins, founder, Amplify
Sunil John, president, Middle East of BCW and founder, ASDA'A BCW
Eileen Kiernan, global chief executive officer, UM