Amplify News, Articles & Analysis

Read the latest Amplify News, Articles & Analysis at ±±¾©Èü³µpk10live UK

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±±¾©Èü³µpk10 Experience Awards logo

±±¾©Èü³µpk10 Experience Awards: View the shortlist before the big night

Winners will be announced tonight (17 April). Here is your last chance to view the shortlist before the event.

Google ‘Making the invisible visible’ installation

Google and Amplify unveil multispace installation for Milan Design Week

Google collaborated with light and water artist Lachlan Turczan for the event.

From top down: Monzo, Asda and Jonathan Emmins (left) with Anthony Freedman

Agencies on the Agenda: Lucky Generals, BBH and Amplify

±±¾©Èü³µpk10 showcases the three agencies on its radar from the past week.

Jonathan Emmins and Anthony Freedman

Common Interest acquires Amplify to 'empower creativity'

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.

Headshot of Joanna Allcock

When it comes to festivals, brands need to build the scene

When even the world’s biggest festivals face backlash for feeling too commercial, it raises a bigger question: what is the future

UFC JD Sports tunnel

UFC and JD Sports' walkout experience turns fans 'from spectators to participants'

The experience was created by Iconic and Amplify.

revolut x manchester city women

Revolut kicks off takeover of Manchester City Women football match

The brand takeover was created by Seed.

Headshot of Paige Bithell

From aspiration to community: evolving the influencer brand trip

The influencer trip concept needs to evolve into something more accessible and down to earth.

Experiences

The Year Ahead 2025: Experiences

Live experiences can be a central campaign pillar for brands in 2025 if they find the right rhythm, according to

Picture of three people sitting on a sofa

Former Frasers Group CMO joins forces with Amplify to launch consultancy

Amplify said the 'partnership provides greater empathy and experience of client-side challenges'.