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Camden Town Brewery gets domestic with a refreshing campaign.

Following last year’s "Hello Hells" campaign, Camden Town has repositioned itself as the "fresh thinking, fresh drinking" craft brewery with its latest string of ads. 

"Fresh as Hells" depicts a pint of Camden Hells Lager in a series of quirky household scenarios, such as being hung out to dry on a washing line, churned through a pasta machine and squeezed against a fruit press. The ads show off the brand's unpasteurised pints and fresh taste. 

The work was created by Matt Eastwood, Dan Madden, Andy Brown, and Steve Waring, and it will run across London, Leeds, Manchester, Liverpool, Bristol and Edinburgh for the next four weeks.