LONDON - The California Travel & Tourism Commission has signed up to sponsor a Discover California microsite on The Telegraph's website Telegraph.co.uk.
The campaign, which runs run until May, educates travelers about the region and encourages them to use an interactive map to build their own bespoke Californian holiday itinerary.
Users can enter into a competition which will help fund their own personal itinerary.
The Discover California campaign includes co-branded advertising in The Daily Telegraph and The Sunday Telegraph.
The deal was agreed through California Tourism's agency Feather Brooksbank.
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