LONDON - Cadbury Schweppes has lost share of the British chocolate market during the period covering Easter and Mother's Day, traditionally one of the busiest trading periods.
The company said its share slipped by 0.2 percentage points for the first three months of the year. It lost 2.7 percentage points during the first half of 2007, although it recovered 0.5 points in the final six months of last year boosted by the effect of the Gorilla ad campaign for its flagship Cadbury Dairy Milk brand.
Chief executive Todd Stitzer blamed this year's fall on the company's decision not to engage in aggressive price discounting.
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