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With research showing that more people are connecting through gaming, Cadbury Heroes stages an online tournament in which famous gamers train up their parents for an epic Street Fighter battle.

The Cadbury Heroes League will comprise 12 influencers and celebrities, including Louise Redknapp, Jordan Banjo and Roman Kemp, training or being trained by a member of their family on Street Fighter V, before battling it out in the ultimate showdown. The public can follow the training trials through social media and video-on-demand, culminating in the final fight at The Gfinity Arena in Fulham on 14 November broadcast on YouTube, Facebook and Twitch. 

The work was created by Ben Evans and Adam Sears, and directed by Rob Clifford.