CANNES - The word from the Cannes Lions Film jury is that Fallon's Cadbury Dairy Milk "gorilla" and Skittles "touch" from TBWA\Chiat\Day are neck-and-neck to scoop the Film Grand Prix at this year's advertising festival.
But one juror thinks the UK ad will pip the US spot to the post.
He said: "It's a case of a new and innovative, beautifully shot commercial versus a classic, wonderfully copywritten piece of advertising.
"But ‘gorilla' will get it because it's more of the zeitgeist."
Meanwhile, the Titanium jury's winner may come from an unexpected source.
One juror said: "It's a little early to be making predictions, but I wouldn't be surprised if an ad that a lot of people haven't seen before takes it."
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)