Cadbury Flake 'unfold a flake' by Fallon
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Advertiser
Cadbury -
Agency
Fallon London -
Sector
Food and Drink and Confectionery
Cadbury's Flake has shifted its strategy with a new ad campaign featuring a woman appearing to float in an elaborate frilled dress.
The move sees its famous strapline 'Only the crumbliest, flakiest chocolate' dropped, ending more than half a century of ads.