Cadbury 'Crunchie Rock' by Fallon London
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Advertiser
Cadbury -
Agency
Fallon London -
Sector
Food and Drink and Confectionery
Cadbury has launched its new Crunchie Rock sweets with a retro rock themed ad by Fallon.
The ad features an unsuspecting man in a caravan singing Tina Turner's classic 'We don't need another hero' to himself in the mirror.
Crunchie's 'Friday Feeling engineers' arrive and transform his room into stage complete with backing-singers, dry ice and a live audience.
The campaign will be supported by a rock-themed national outdoor and digital campaign.
