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Didn't eat enough chocolate over Christmas? Well grab your net, it's Creme Egg hunting season and you only have until 16 April to catch one, according to Cadbury.

The work stars Gregg and his custom built, fully drivable Creme Egg Hunting Lodge, in hot pursuit of the first eggs of the season.

The Mondelez brand reported a 5.1% uplift in sales in 2016*, despite a customer backlash the previous year when the company tweaked the recipe.

The 30-second TV ad runs from 4 January.

*Nielsen, Total Coverage, Easter, 15 vs 16