Using CACI's modelling and analysis skills in combination with NOP's Financial Research Survey, ChannelChoice segments customers based on a range of channels and products.
Channels include face-to-face, telephone, post and the internet, and products range from savings, investments and current accounts to loans, mortgages and pensions.
Possible applications include identifying the customers most "at risk" from internet banks and measuring the opportunity to promote products via independent financial advisers.
Penny Dryden, director of financial services at CACI, said: "ChannelChoice supplies the intelligence that financial organisations need in order to provide the preferable method for customers to purchase and manage their products of choice."
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