The file offers 500 lifestyle variables including names, addresses, consumer classifications, email addresses, phone numbers and lifestyle details for 40m people -- bringing more than 100m records together from a range of data companies including Transactis.
Ocean will combine transactional information with lifestyle questionnaire response, market research surveys and modelled information to provide a view of the consumer marketplace.
Tracy Weir, vice-president of CACI's Consumer Marketing Group, said Ocean would be a valuable tool for any business wishing to gain a better understanding of customer behaviour.
"Finding relevant and in-depth information on today's consumer has forced many companies to source data from a range of suppliers. This can be a costly and time consuming process, which eats into often already stretched marketing budgets.
"With the development of Ocean, CACI has done all the hard work and brought together information from a range of leading sources into one package," she said.
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