The company, which is attempting to raise brand awareness through its sponsorship of English county cricket, hopes the campaign will encourage more customers to stay with it when their mortgage agreement is nearing its conclusion.
C&G, which is part of the Lloyds TSB Group, will launch the campaign in October. It will comprise direct mail and other media. The firm's brand advertising is handled by Saatchi & Saatchi.
Target was appointed after a competitive pitch. The agency's other clients include Chelsea Building Society.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
