Tabb, who joins from Wax Communications where he held a similar position, joined earlier this week. He will be responsible for the day-to-day running of the agency, which currently works with Ikea, O2 and British Gas.
BWP’s new managing director has more than 16 years’ experience in integrated marketing and new business development, and has worked with many blue-chip brands including Coca-Cola, P&G, United Biscuits, Dixons Retail and Nestle.
Richard Beasley, chief executive of BWP Group, said: "We’re thrilled to welcome Matt to our team and delighted on his appointment; he brings a wealth of industry experience and will be a great asset to the BWP team."
Tabb added: "It’s a really exciting time to join the agency. With its strong multichannel expertise, BWP is well placed to deliver on the needs of brands in today’s marketplace and I am very much looking forward to helping the business grow.’
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