Burns will advise the company on agency and client relationships, as well as aiming to increase agencies' focus on affiliate marketing. Burns will also aim to raise the profile of the sector in general and look for new business opportunities.
Burns left the search giant in June last year to work as a consultant for companies in the digital media space. She has also worked with US search firm SearchRev, ad network AdLink and continues to work with digital media consultants Signature.
Her appointment is the latest in a string of senior hires at buy.at in recent months. Louise Green, ex-managing director of affiliate firm OMG Network, joined as client services director in July along with Peter Mycock, who left Experian to become sales director at buy.at.