The tie-up, Butlins' first cinema sponsorship deal, will also include the airing of a seven-minute film, promoting its family holidays, before screenings at the club.
It will also run an ad campaign across all Odeon family films with Universal or 12A classifications. Both the film, which will run across 86 UK cinemas, and the ads were created by Libertine London.
These two strands will be supported by the holiday resort operators' iconic Redcoat entertainers, who will visit Odeon cinemas from the beginning of next month. They will entertain children using a range of children's characters including Bob the Builder and Pingu.
The deal was brokered by Digital Cinema Media, with media handled by Zed Media.
The Odeon Kids Club, which runs on weekend mornings and during school holidays, offers cut-price children's tickets and free admission for parents. Its previous sponsors have included the Disney Channel and Volkswagen. The latter used the partnership to promote its Touran family car.
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